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AI Marketing Specialist

MarketingSG / Remote

About your role

SEO, SEM, and paid media: keyword targeting, ad copy, audience segmentation, bid optimization, and spend allocation.
Email nurture sequences and lifecycle campaigns to convert and accelerate leads.
Full-funnel performance tracking, attribution, and pipeline reporting.
Social media content production: posts, carousels, and video clips from raw engineering footage through to published assets.
Web content: blog posts, landing pages, case studies, and site maintenance via WordPress.
Trade show and event support: collateral, booth content, pre/post-event campaigns.
Competitor monitoring and market intelligence.

Requirements

2–4 years of B2B marketing experience spanning content production and demand generation.
Hands-on experience with Claude, Gemini, NotebookLM, or comparable platforms for content generation and workflow automation.
Hands-on SEO and SEM experience: keyword research, on-page optimization, ad copy, bid management, and performance reporting.
Marketing automation and email sequencing platform experience.
Canva or equivalent design tool proficiency for visual production.
WordPress + page builder knowledge (Elementor preferred).
Image and video generation tools experience (Midjourney, Adobe Firefly).
Strong technical writing ability for engineer-facing audiences.

Good to have

Manufacturing, industrial, or engineering buyer marketing experience.
Video editing tools experience (Opus Clip, CapCut, Descript).
HubSpot or similar CRM familiarity.
Account-based marketing campaign background.
API management and tool integration knowledge.
Startup or scale-up experience.